Experiment Pulse
See the system
A live read on every experiment in motion. Confidence, collisions, and momentum across the org in one system.
Introducing Growth OS
Unlock autonomous experimentation. Stay in control.
Adopt agent-driven experimentation with governed launches, complete visibility, and trusted decisions at scale.
Product teams are entering a new operating model. AI agents can now generate ideas, build variants, and ship product changes faster than any team could manually.
But speed alone does not create growth.
Without control, visibility, faster change creates more noise, more risk, and less confidence.
Oboe is your control system for the next era of growth.
A structured system to run agent-driven experimentation safely and effectively.
Launcher
Ship with intent
AI drafts the queue. You decide what deserves to go live. Fast launches with clear ownership and control.
History
Keep the learning
Every experiment becomes retained knowledge. Decisions, outcomes, and patterns your team can build on over time.
Ideation
Compound what works
AI surfaces emerging opportunities across your product and turns them into testable hypotheses your team can act on.
From idea to outcome in one governed workflow.
Set Goals
Define the metric, constraints, and surfaces that matter.
Activation +5%
90D · ONBOARDING
Generate Tests
Agents or humans create new test proposals.
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CHECKOUT · AI
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ONBOARDING · AI
Compact cart summary
CART · IDEA
Price anchor on Pro
PRICING · IDEA
Review & Launch
Approve changes and launch safely.
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APPROVED
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APPROVED
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REJECTED
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REJECTED
Measure & Decide
Get clear recommendations, not ambiguous charts.
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WON · +3.2%
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WON · +5.1%
Learn & Repeat
Every result strengthens future experimentation.
Pattern transfer
FEEDBACK LOOP
Built for teams that cannot afford guesswork.
Governed Launches
Approval workflows, protected surfaces, rollout controls.
Complete Visibility
Know what is live, changed, and is driving impact.
Reliable Decisions
Consistent evaluation with trusted statistical methods.
Flexible Execution
Run front-of-stack or through feature flags.