Welcome to Oboe: Fixing Broken Product Experimentation

Published at Jun 27, 2025

A/B testing. The mere mention of it should conjure images of rapid innovation, clear insights, and accelerated growth. Instead, for far too many product and development teams, it’s become synonymous with frustration, delays, and untapped potential. At Oboe, we believe product experimentation should be fast, not frustrating. We’re here to explain why it’s been broken, and how we’re fixing it.

The Problem: Why Product Experimentation Is Broken

Let’s be honest: the current landscape for product experimentation is a mess. It’s a world dominated by two less-than-ideal options, both leading to the same disheartening result: good ideas never get tested, and velocity grinds to a halt. On one side, you have the bloated “all-in-one” suites, promising everything but often delivering an overwhelming experience, unnecessary features, and a hefty price tag. These are designed for marketers, not necessarily for the nuances of product development, leading to clunky processes and inefficient experimentation. Then there are the rigid feature flag tools; while seemingly agile, they often lack the sophisticated analytics, seamless integration, and performance optimization necessary for meaningful A/B testing.

The biggest pain point often lies within the development teams themselves. They’re constantly battling against PR bottlenecks, where every small change requires a lengthy review process. They contend with flaky user interfaces in their experimentation tools, leading to errors and lost time. And to top it all off, they’re frequently stuck using expensive tools they didn’t even choose—tools that don’t integrate well with their existing tech stack and add unnecessary friction. This broken system leads to a critical failure: ideas that could genuinely move the needle for your product never see the light of day. The energy and excitement around innovation are stifled by technical debt and procedural hurdles, turning experimentation, which should be a driving force for growth, into a roadblock.

Why We Built Oboe

We were right there with you, witnessing firsthand the sheer frustration. We were tired of watching talented engineers jump through hoops and navigate clunky systems just to ship a single experiment. It became painfully clear that experimentation had been hijacked by tools not built for developers, creating unnecessary layers of complexity and slowing innovation to a crawl.

This led us to a fundamental question: What if you could test directly from your own code, without the constant drag of external tools and tedious processes? This question sparked the vision for Oboe. We built Oboe to be a front-of-stack experimentation platform designed to move as fast as your team ships, putting the power of rapid, impactful testing back into the hands of the people who build your product. We believe that by eliminating the friction, we can unlock an unprecedented pace of learning and growth for your team.

What Makes Oboe Different

Oboe isn’t just another experimentation tool; it’s a shift. We’ve meticulously crafted a platform that directly addresses the pain points of modern development teams, offering distinct advantages that redefine how you approach product iteration.

⚡️ Blazing Fast

Speed is in our DNA. Oboe runs at the edge, in-memory, which means no latency and no wait times for your experiments. Your users will experience seamless, instantaneous variations, ensuring that your tests provide the most accurate and unbiased results without ever impacting performance. Say goodbye to slow-loading pages or frustrated users; with Oboe, your experiments are as fast as your application.

🧑‍💻 Built for Developers

Unlike generalist tools, Oboe is code-first, not no-code. We understand that developers thrive in their native environment, which is why we’ve designed Oboe with their workflow in mind. There’s no visual editor, no unnecessary fluff – just clean, efficient tools that integrate directly into your existing development practices. This developer-centric approach means less friction, faster implementation, and more control.

🚀 Front-of-Stack Deployment

One of Oboe’s most revolutionary features is its front-of-stack deployment. Your experiments live outside your core repository, meaning no PR chains and no risk to your production codebase. This crucial separation drastically reduces bottlenecks, allows for independent deployment of experiments, and provides an unparalleled layer of safety for your main application. Test fearlessly, knowing your core product remains untouched.

💸 Lean, Transparent Pricing

We believe in fair and straightforward pricing. With Oboe, there are no per-seat fees and no enterprise lock-in. You only pay for what you use, ensuring that our platform scales efficiently with your needs, not your headcount. This transparent model means you can invest in robust experimentation without worrying about hidden costs or restrictive contracts.

📈 Analytics-Ready

Oboe is built to play well with your existing data ecosystem. It seamlessly works with your current analytics stack, including popular platforms like Amplitude, Mixpanel, Google Analytics, and Looker. This ensures that the valuable insights generated by your experiments flow directly into the tools your team already uses for analysis, enabling holistic understanding and data-driven decision-making without extra integration effort.

Try Oboe Today

If you’re part of a development team that ships fast and learns even faster, we built Oboe specifically for you. We’re confident you’ll find that experimentation doesn’t have to be a drag. You can get up and running and start deploying your first experiments in under 30 minutes.

Ready to transform your experimentation workflow? Here’s how you can dive in:

We can’t wait to see what you build and learn with Oboe!